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Model Bianca Embley launched the PolkaDotGals Campaign after developing Fibromyalgia following an accident whilst working as a flight attendant for
Virgin Atlantic. The campaign aims to raise awareness of Fibromyalgia, specifically in the press and media, but also by supporting awareness
campaigns through Fibromyalgia charities. As part of this, relationships are being developed with both the business community and Fibromyalgia specialists.
The PolkaDotGals Calendar for 2009 has been shot by renowned London photographer, Luke Varley, and will
be launched together with a fly-on-the-wall documentary. Model Danni Wells, championship 100m hurdler Sara McGreavy, America's Cup sailor, David Carr and Coventry City footballers have all been photographed with
sufferers for the part-nude calendar. The campaign is also supported by leading Fibromyalgia specialists and Political support comes from Shadow Minister for Higher Education and Reading
East MP, Rob Wilson. The calendar will be distributed in the UK, the USA and Europe.
The campaign is constantly looking at ways of promoting Fibromyalgia. In November 2007 the campaign was invited to Parliament and took the opportunity to
hold a press shoot outside the House of Parliament.
A statement from PolkaDotGals Director, Bianca
Embley:
“I created the PolkaDotGals campaign in support of the
chronic condition Fibromyalgia after many years of
struggling with this devastating illness.
At 31, I
was registered disabled, unable to return to work
and requiring full-time care. After ten years of researching the condition
and seeing specialists around the world, it became
apparent to me that in order for Fibromyalgia to get
the recognition it deserves there needed to be a
strong brand for Fibromyalgia and a strong campaign
within the press and media.
The condition can be
caused by something as simple as a whiplash injury,
there is no cure and due to its unbearable symptoms
the suicide rate is at an all time high.”
Fibromyalgia awareness is in desperate need of
sponsorship, endorsement and patrons, If you feel
you can help in any of these areas, please contact
PolkaDotGals Director,
Bianca Embley.
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